- Moderation signals — the type, severity, and target of the content. These qualify the content and help decide what to do with it.
- Classifications — the detailed labels that describe precisely what the content contains (an insult, a scam, an advertisement, and so on).
Moderation signals
Three signals sit alongside the classifications to refine every moderation decision. The same classification can require a very different action depending on these signals — an insult markedLOW and aimed at no specific person is not handled like an insult marked CRITICAL and aimed at a user.
Type
The type is the overall nature of the content. It groups classifications into families so you can filter and prioritise at a glance.Severity
Severity tells you how intense the content is. It’s the main lever to adapt moderation: the same type of content can be merely inappropriate, genuinely harmful, or an immediate safety issue.Directed at
The target tells you who the content is aimed at. The same insult directed at a public figure, a family member, or an entire community does not carry the same weight, and moderation policies often differ accordingly.Moderation signals are returned on every analysis. Classifications — described below — are the actionable labels applied to each piece of content.
Classifications
Classifications are the detailed labels Bodyguard assigns to content. A single piece of content can carry several classifications at once — an insulting comment containing a phone number will be labelled both as an insult and as personal information. Classifications come in three tiers:- General — available to everyone. Used in moderation decisions and always returned when detected.
- Additional — monitoring-only labels available on the Advanced plan and negotiated per contract. They enrich reporting and community insights without driving automated moderation.
- Custom — classifications built on request for a specific customer. See Custom classifications.
Harmful content
Insult
INSULT · HatefulDisrespectful or abusive language targeting an individual.“You all are cocksuckers!”Threat
THREAT · Hate speechComments designed to intimidate or scare another person by promising to endanger them mentally or physically.“I’m going to find you, and then I’m going to kill you.”Racism
RACISM · Hate speechDiscrimination or prejudice on the basis of race or ethnicity, typically towards minorities or marginalised groups.“Go back to your country.”Hatred
HATRED · HatefulComments expressing fundamental hostility, aimed at insulting or injuring a person, group, or entity.“I hate you, you deserve nothing.”Misogyny
MISOGYNY · Hate speechDiscrimination or prejudice against women, including comments reflecting hateful patriarchal or transphobic attitudes.“Go make me a sandwich, woman.”Ableism
ABLEISM · Hate speechDiscrimination or prejudice against individuals living with disabilities — mental, psychological, or physical.“The paralympics are shit.”LGBTQIA+ phobia
LGBTQIAPLUS_PHOBIA · Hate speechDiscrimination or prejudice against people who identify as members of the LGBTQIA+ community.“Trans people are sick in the head. They need therapy.”Body shaming
BODY_SHAMING · HatefulDiscrimination or prejudice targeting someone’s physical appearance or body modifications.“You look like a fat, disgusting cow.”Sexual harassment
SEXUAL_HARASSMENT · Hate speechInappropriate sexual comments or unwelcome advances, from flirtatious remarks to violent sexual fantasies.“Wanna see you naked.”Moral harassment
MORAL_HARASSMENT · Hate speechComments and abusive behaviour designed to undermine and humiliate a person.“You really are useless aren’t you.”Trolling
TROLLING · HatefulConfusing or manipulative messages posted to provoke a reaction.“Just like Belgium at the World Cup.”Vulgarity
VULGARITY · NeutralSocially unpleasant, offensive, or obscene language without necessarily targeting anyone.“Oh fuck, I can’t believe this shit!”Doxxing
DOXXING · HatefulPublishing, or threatening to publish, someone’s personal information or intimate content without consent.“Here’s her address: 1234 S Canal St, Chicago, IL 60607.”Self-harm
SELF_HARM · Hate speechContent expressing distress, intent to harm oneself, or suicidal ideation. Flagged so teams can offer support — never removed automatically.“I can’t do this anymore. This life’s not worth living.”Reputation harm
REPUTATION_HARM · HatefulComments intended to damage the reputation of an individual or an entity.“[Brand] is in cahoots with pedophiles.”Geopolitical
GEOPOLITICAL · NeutralComments about politics, especially international relations influenced by geographical factors.“#FreePalestine”Explicit content
Sexually explicit
SEXUALLY_EXPLICIT · NeutralComments that talk about or detail sexual acts or genitalia.“I’ll let you bend me over.”Pedophilia
PEDOPHILIA · Hate speechComments exhibiting or promoting sexual attraction towards minors.“kali ur 13 but respectfully u are hot”Pedophilia reference
PEDOPHILIA_REFERENCE · NeutralReference to child sexual abuse or illegal sexual activity with minors, excluding first-person statements of intent.“Nude photos with under 12 year olds are available on the dark web.”Drug references
DRUG_EXPLICIT · NeutralComments that talk about or encourage the use of drugs.“I’m so looking forward to dropping acid at music festivals this summer.”Weapon references
WEAPON_EXPLICIT · NeutralComments that talk about or encourage the use of arms and weapons. Adapted to context — gaming weapons are treated differently from real-world promotion.“I love my AK47 with its high capacity drum mag.”Terrorism
TERRORISM · Hate speechContent supporting intimidation or coercion through the threat or perpetration of violence.“Totally support his action, should have killed more of them.”Terrorism reference
TERRORISM_REFERENCE · NeutralExplicit mentions or references to acts of terrorism, terrorist organisations, or associated individuals.“This is just like what ISIS did in 2015.”Underage user
UNDERAGE_USER · NeutralContent where the user discloses or is understood to be underage. Age thresholds (under 13, 16, or 18) are configurable.“Hi, I’m John and I’m 9 years old.”Spam & low quality
Spam
SPAM · UndesirableUndesirable comments sent repeatedly to a large number of people. Detection relies on time and repetition patterns, not just content.Behaviour-based detection — no single example applies.Flood
FLOOD · UndesirableComments meant to disturb a platform’s normal operation, such as the mass publishing of senseless or repetitive text.“ooooooooooooooooooooooooooooooooo”ASCII art flood
FLOOD_ASCII_ART · UndesirableFlood content composed of ASCII art characters.”(╯°□°）╯︵ ┻━┻ ┻━┻ ︵ ╯(°□° ╯)”Emoji repetition
FLOOD_EMOJI_REPETITION · UndesirableFlood content consisting of repeated emojis.”😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂”Stylised text flood
FLOOD_STYLISED_TEXT · UndesirableFlood content using stylised, decorated, or Unicode-manipulated characters.“ｈｅｌｌｏ ｅｖｅｒｙｏｎｅ ｈｅｌｌｏ ｅｖｅｒｙｏｎｅ”Uppercase flood
FLOOD_UPPERCASE_TEXT · UndesirableFlood content written entirely or predominantly in uppercase.“WHY IS NOBODY ANSWERING ME WHY IS NOBODY ANSWERING ME”Word repetition
FLOOD_WORD_REPETITION · UndesirableFlood content consisting of the same word or phrase repeated.“come on come on come on come on come on come on”Unknown text flood
FLOOD_UNKNOWN_TEXT · UndesirableFlood content that does not fit a more specific flood subtype.“asdfjkl; asdfjkl; asdfjkl; asdfjkl;”Useless
USELESS · UndesirableComments without meaningful content that do not add to or enrich the conversation.“1st person in the comment section”Scam
SCAM · UndesirableDeceptive messages designed to trick people out of money, personal information, or account access.“Click my link “Millionaire 111” so that you too can make money.”Link
Forbidden link
FORBIDDEN_LINK · UndesirableComments containing a link blacklisted for your channel.Triggered when a link matches your configured blacklist.Forbidden language
FORBIDDEN_LANGUAGE · UndesirableComments written in a language blacklisted for your channel.Triggered when content is outside your configured language allowlist.Platform bypass
PLATFORM_BYPASS · UndesirableComments inviting users to leave the current platform and continue the conversation elsewhere.“Wanna talk on snap?”Dating solicitation
DATING · NeutralComments indicating intent or interest in pursuing romantic or sexual relationships.“Are you single? I’d love to get to know you better 😉“Personal information (PII)
PII sub-labels are returned alongside the parentPII label. For example, a comment containing an email address is labelled with both PII and PII_EMAIL.
Personal information
PII · NeutralThe act of publishing, willingly or not, personally identifiable information online.“Actually my number is 9958592028, please call me.”Email address
PII_EMAIL · NeutralA comment containing a personal email address.“Reach me at john.doe@gmail.com anytime.”Physical address
PII_PHYSICAL_ADDRESS · NeutralA comment containing a home or physical address.“I’m at 12 Oak Street, Springfield — come find me.”Phone number
PII_PHONE_NUMBER · NeutralA comment containing a personal phone number.“Call me on +1 555 234 5678.”Bank information
PII_BANK_INFORMATION · NeutralA comment containing banking details such as account or card numbers.“My IBAN is FR76 3000 6000 0112 3456 7890 189.”National ID
PII_NATIONAL_ID · NeutralA comment containing a national identification number or document reference.“My SSN is 078-05-1120.”Registration plate
PII_REGISTRATION_PLATE · NeutralA comment containing a vehicle registration plate.“That’s the guy — his plate is AB-123-CD.”Social handle
PII_SOCIAL_HANDLE · NeutralA comment containing a social media handle pointing to a personal account.“Find me on Instagram @john.doe.real”Real names
PII_REAL_NAMES · NeutralA comment containing a real first or last name.“My name is Jean Dupont.”Advertising
ADS sub-labels are returned alongside the parentADS label when the type of advertisement is identified.
Advertisement
ADS · UndesirablePromotional messages advertising products, services, events, or personal brands.“Hello, please visit my page, I need a follower 😉”Collaboration request
ADS_COLLAB_REQUEST · UndesirableOffers to collaborate with other users on social media.“Hey, I’d love to collab with you — DM me!”Direct sale
ADS_DIRECT_SALE · UndesirableExplicit attempts to sell products or services directly to users.“Selling brand new AirPods Pro, €150. DM to buy.”Profile promotion
ADS_PROFILE · UndesirableAttempts to drive other users to the commenter’s social media profile.“Follow my page for daily tips 👇 @mypage”Promo code
ADS_PROMO_CODE · UndesirableOffers of discounts or promo codes for products and services.“Use code SAVE20 for 20% off your first order!”Self-promotion
ADS_SELF_PROMOTION · UndesirableAttempts to get users to engage with the commenter’s events or projects.“I just dropped my new track — link in bio 🔥”Adult content ad
ADS_SEXUAL_CONTENT · UndesirableExplicit attempts to sell sexual material or services.“Check my OnlyFans for exclusive content 🔞 link in bio.”Ticket sale
ADS_TICKET_SALE · UndesirableOffers to sell tickets to events.“Selling 2 floor tickets for the concert Saturday, €80 each.”Betting
BETTING · NeutralComments including links to betting websites.“Best tips for all today’s games — join the link below.”Streaming link
STREAMING_LINK · NeutralComments with links to illegal live event broadcasts.“Watch the match live for free here → bit.ly/stream99”Plagiarism
PLAGIARISM · NeutralComments raising concerns or accusing a brand of stealing concepts or ideas from other brands or creators.“Copying other brands won’t make you successful. Come up with your own ideas.”Positive signals
Supportive
SUPPORTIVE · PositiveComments showing appreciation for a user or their content.“This product is amazing.”Encouragement
ENCOURAGEMENT · PositiveComments giving an individual or entity your support.“Keep it up guys, you can do it!!!”Fair play
FAIRPLAY · PositiveComments expressing fairness and honour, following the spirit of the rules.“GG guys!”Neutral
NEUTRAL · NeutralComments that do not display any supportive or problematic content.“It’s gonna rain tomorrow.”Brand & community
Negative criticism
NEGATIVE_CRITICISM · CriticismCritiques of a user’s content or actions without the intent of harming the user.“I don’t like this bag, I think it’s not fashionable at all.”Boycott
BOYCOTT · CriticismComments urging users to stop buying, using, or supporting a company’s products or services.“No one should buy from this brand ever again.”Defamatory
DEFAMATORY · HatefulFalse statements of fact presented as true, with intent or effect of damaging reputation.“I heard they tested their products on children without consent.”Customer complaint
CUSTOMER_COMPLAINTS · NeutralComments where a customer criticises the brand’s quality, representatives, or service.“No call back; can’t ever speak with management!!! Poor customer service!”Customer request
CUSTOMER_REQUESTS · NeutralCustomer enquiries and requests for assistance about a brand’s service or product.“Can you please help me identify the name of this particular bag?!”Customer satisfaction
CUSTOMER_SATISFACTION · NeutralComments where a client expresses appreciation for the brand’s service, representatives, or product.“I met this amazing sales person, made shopping there very easy.”Health concerns
HEALTH_CONCERNS · NeutralReports of negative physical reactions, health concerns, or safety risks related to a product.“Your product gave me an allergic reaction. Thanks for nothing!”Context & topics
All classifications below are Additional — monitoring-only labels that provide community insights.
Politics
POLITICS · NeutralComments related to or mentioning governments, political parties, and political figures.“Imagine people using social media to discourage artists after speaking out against Trump.”Finance
FINANCE · NeutralComments related to monetary and economic issues — management, impact, and ethics of financial practices.“Their prices keep rising while quality drops — classic corporate greed.”Environment
ENVIRONMENT · NeutralConcerns or campaigns regarding ecological issues tied to a brand’s production processes.“This brand’s packaging is completely non-recyclable — shameful.”Animal well-being
ANIMAL_WELL_BEING · NeutralConcerns or campaigns regarding a brand’s use of animal products.“I won’t buy from them until they stop using fur.”Cybersecurity
CYBERSECURITY · NeutralComments related to digital security topics.“@brand you had a data breach — someone tried to order $166 worth of product and my bank caught it!”Pricing
PRICING · NeutralComments criticising high prices or price increases of a brand’s products.“€400 for a basic t-shirt? Completely out of touch.”Sexting
SEXTING · NeutralSexual comments or invitations that are playful or respectful, within mature-user norms. Differs from sexual harassment in that it does not include violent or degrading content.“You looked incredible in that photo last night 🔥”Cheat reference
CHEAT_REFERENCE · NeutralMentions or references to cheating websites or practices, primarily in gaming contexts.“Report mojo for cheats — pretty sure he is using one.”